Track, train, talk to, and listen in on your dog from anywhere in the world. Equal parts tech and chic, our smart collar is packed with the most sophisticated wearable technology.

Beautifully crafted, amazingly simple!

Beautiful & Functional

Bright, vibrant, sleek and sophisticated.
Waterproof and bite proof. Yet comfortable, flexible and breathable for all day wear.

Hardware and Software work together, constantly collecting and analyzing data, to provide actionable insights to help you be the best doggie parent you can be. 

Intuitive & Addictive

Fire up the app and unleash a whole new way of connecting and communicating with your dog.  

We are bringing dog training and tracking into the modern, mobile world. We don't just report on the past we give you intelligent suggestions based on your needs to guide you. 


"The Pet Tech revolution is about creating a deeper connection between man and dog. If you want to be a part of the journey, then come on in, sniff around and get into what we're all about. " 

Sean Kelly, CEO of WÜF